Let me get this out of the way before I get to the main topic of this post. It appears that J C Penney is beginning to try to get themselves to be know as JCP. After all acronyms are what all the cool kids are doing, right? I would be interested to know how much traction The International House of Pancakes gain by changing everything to IHOP. Ever since I was a little kid I knew The International House of Pancakes and loved them. Maybe they didn't want to be pigeon holed to pancakes.
Now for the core of my issues with J C Penney, this new string of ads about being "fair and square".
What does this say about the company previous to now if before their practices were unfair and ridiculous? Can we actually trust them that they have turned over a new leaf or is this just the latest in their scams on consumers?
Will everything be priced at an even dollar or is it just another game like Walmart does where they price things not as something.99, which everyone recognizes as a scam, but something.87 or some other random number? Thus giving the illusion that they squeezed this price down to the last possible penny that they could. From J C Penney's web site it appears as though they are going with even dollar amount prices. I think that is easier for signage and even advertising in other places. It is also clearer to the customer about what they are paying, so if that is the practice they are moving to, I give them a point for that.